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Top Articles
US Intelligence Community Could Win With New Apache Investment
[2009-06-26] Lucid Imagination, a commercial company behind Apache Lucene & Solr search, announced that In-Q-Tel (IQT), an independent strategic investment organization serving the CIA and broader US Intelligence community has made an investment in Lucid.
Mobile Marketing Could See A Large Growth This Year
[2009-06-05] Ok class. What's the most important word in the title of this post? What's that? I can't hear you? The word is predicted. We then turn to our training in the world of market research and look at the source, which in this case is the Mobile Marketing Association, and then draw our conclusions.
Are You Investing Online From Belief Or Knowledge?
[2009-05-14] I was talking with someone a few days ago (who will remain nameless) who has been investing what (to me) is an enormous amount of money on their Web site. I asked what was prompting such a massive investment, and was told, "We believe that the Web site is driving a lot of business." Being a smart consultant, I did not let out an audible sign of shock, because that tends to scare clients away.
Bringing Your Store Online Is An Investment In Success
[2009-04-30] A few years ago the concept of running a website in conjunction with your "brick and mortar" store was seen as just another avenue to generate a handful more sales each year. Today, websites generate a significant portion of sales for many businesses, and there are plenty of web-only businesses that don't make their money any other way
Firms Continue To Invest In Blogs
[2009-04-15] Here is more good news for business blogs. ReadWriteWeb recently covered a Forrester report, Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications, by Jeremiah Owyang of Forrester.
Google May Be Investing In Twitter
[2009-04-02] Yes, Twitter is in talks to be sold by Google, but is that the worst thing that would happen to Twitter?
Investment Company Institute Backs Money Market Recommendations
[2009-03-18] The Investment Company Institute announced toady that its Board of Governors has unanimously endorsed a report from the Money Market Working Group concerning new regulatory and oversight standards for money market funds.
Tech Giants Still Considered Good Bets
[2009-02-25] There are days - and even entire weeks - when it seems like every stock in existence should be marked with an underlined, italicized, and bold "SELL" label. But analysts who make a living on longer-term results believe Microsoft and Google represent safe havens of a sort.
2009 Internet Investment Guide
[2009-02-13] J.P. Morgan recently released the Nothing But Net Internet Investment Guide for 2009. The purpose of the guide is to provide Internet industry investment advice for clients for the coming year. The information and advice inside, a mix of statistics and trend outlooks, is also valuable for those investing in social media.
Green Tech Might Not Be Red Hot
[2009-01-23] It's impossible to argue that "green" issues aren't becoming increasingly important; failing car companies are throwing themselves at the idea of efficiency, organic goods are showing up on all sorts of stores' shelves, and, well, there's the whole global warming thing. But investing money in green companies may not be the best bet.
Calculate Your Advertising Investment
[2008-12-30] Here's a useful free web-based utility for calculating pay-per click advertising ROI:
You Could Be Losing Out by Not Investing in Social Media
[2008-12-03] It seems everyone's been talking lately about the Return on Investment - ROI - of social media. On the one hand, we have businesses trying to see where they'll make a profit; on the other we have social media proponents explaining you shouldn't try to measure social media ROI the same way you would in normal business practices.
Pubcon: Which Keywords Perform At The Greatest ROI?
[2008-11-12] The session emphasized how large scale bid management is becoming more important than ever. How to ensure maximum ROI? How to bid on keywords that lead to maximum conversion? Some of the questions answered in this session.
Start up Investors are Still out There
[2008-10-22] A number of early stage investment outfits have popped up over the last few years, making what would amount to tiny investments in as many as a dozen companies at one time and then recouping their investment plus some as those companies mature and either build viable revenue models or become acquisition targets of other related businesses.
Be Careful When Partnering With a Big Powerful Company
[2008-10-08] The topic of partnerships comes up relatively frequently in startup circles. The common question entrepreneurs have about partnerships with Some Big Powerful Company (SBPC) can be reduced down to something like this:
Icahn Opens New Talks with AOL
[2008-09-24] How about a little game of Jeopardy? Here's your "Mergers & Acquisitions" question for $500. "He owns shares in Time Warner, was just named to the Yahoo board (along with two cohorts) and appears to be behind a new talks with Time Warner's AOL unit."
Recession Effects Search Spending Growth
[2008-09-05] Take a look at these two headlines:
Google Could Invest in Your Next Start-up
[2008-08-13] Google could be the main investor of your next start-up if their plans of making a venture capital group actually go ahead.
Marketcetera Helps Financial Institutions Cut Costs
[2008-07-23] We all know that hedge funds and trading floors in virtually every financial institution worldwide are having difficulties these days.
The Myth of Investing in The Long Tail
[2008-07-03] A Wall Street Journal Article yesterday cites a study by Anita Elberse, a marketing professor at Harvard's business school, entitled, "Should You Invest in the Long Tail?", which finds evidence that in the online world, consumers gravitate towards the most-popular items just as in the offline world.
VC Funding Equals the Opportunity to Create Success
[2008-05-21] My startup, HubSpot (which provides online marketing for small business) recently released the news that it has closed a Series B round of VC funding of $12 million, bringing our total capital raised to over $17 million.
Structured Procrastination Can Cause A Loss In Your Income
[2008-04-23] You might already be familiar with the survivability stats for new start-ups that are commonly cited by entrepreneurship evangelists.
How to Build Investment Interest in Your SEO/SEM
[2008-04-02] * From the session at SES NY, Session: Build Investment Interest in Your SEO/SEM Firm
An Appropriate Social Media Budget
[2008-03-05] Today I will attempt to answer my last and perhaps hardest question of the Marketer's Foray into Social Media series, which was "What is the budget?"(for a social media campaign).
Maximize Your Facebook Application’s Profit Potential
[2008-02-12] In the final part of our interview, Jason Bailey (AKA Chickenhole) and I discussed how to maximize your application's profit potential by incorporating some tips during the development, marketing and monetization phases.
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