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Top Articles
Intel-Led Alliance To Invest $3.5 Billion In US Tech Companies
[2010-02-24] Intel and a significant number of venture capital firms have promised to show a huge amount of interest in American tech companies over the next two years. Indeed, the president and CEO of Intel promised yesterday that this group will invest a whopping $3.5 billion during that time.
How To Gain Investing Capital
[2010-02-09] As the market improves, my guess is that many of you will likely be thinking about raising funding for your company. With my latest startup, I'm now a venture-backed startup founder (I've raised $33 million in three rounds of capital for my marketing software company). So, I've got some direct experience with the process. Several of the companies I'm an angel investor in or otherwise involved with have also been in the fund-raising process. So, along the way, I've learned a few things, and I'd like to share them with you.
Venture Investing Set For Rebound
[2010-01-29] Venture capitalists invested $17.7 billion in 2,795 deals in 2009, marking the lowest level of dollar investment since 1997, according to the MoneyTree Report by PricewaterhouseCoopers and the National Venture Capital Association (NVCA), based on date from Thomson Reuters.
Google Flexes Investment Muscle
[2010-01-13] Good business has never been made sitting still, and Google looks ready to take that lesson to heart. Google Ventures (GV), the investment portion of the company is looking to expand. As it stands now, $100 million is representative of what Google is willing to invest. Google Ventures started back in March 2009, and so far there have been seven disclosed investments, with an eighth reportedly in the works.
Will Facebook Ad Revenues Surpass MySpace in 2010?
[2009-12-29] Facebook has drubbed MySpace on almost all fronts-in the media, with users, in growth, in traffic-except ad revenue. But expect that to change next year, according to eMarketer: "It will surpass its former rival, MySpace, in ad revenues in 2010, when marketers worldwide will spend $605 million on Facebook versus $385 million on MySpace."
Managing Your Costs Budget And Maximizing Your Investment
[2009-11-30] Search Engine Marketing (SEM) can be an expensive proposition, whether you're going for paid advertising (Pay-Per-Click a.k.a "PPC"), Search Engine Optimization (SEO) or both. In some cases, PPC costs of five to twenty dollars per click can price you out of the market.
Are You Fully Investing Into Social Media?
[2009-11-10] Here is a post by Jacob Morgan, Principal of Chess Media Group, that appeared in Social Media Insider that I wholeheartedly agree with, Is the Promise of Social Media Enough? What About ROI?
Getting A Return On Your Social Media Investment
[2009-10-16] Social media costs. Yes it does. One way or another, there is a cost that is (or should be) associated with social media efforts. Determining and measuring that cost isn't the easiest thing in the world, but if you took the time to determine your Social Media Marketing Goals and established metrics for Social Media Measurement, then you are well on your way to understanding the financial (and resource) impact of social media.
Band Metrics Invests In Georgia Tech Fund
[2009-10-02] Music analytics firm Band Metrics has received an investment from the Georgia Tech Edison Fund, an early-stage technology fund managed by the Advanced Technology Development Center. The amount of the investment was not disclosed.
Investing in Social Media Training
[2009-09-16] The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. It's expected to grow at an annual rate of 34%.
Profitable Investing In Local Lead Generation
[2009-09-01] If you've embarked on the affiliate marketer route, you might already be very successful with pay-per-sale, pay-per-lead/pay-per-action, and maybe even the new-fangled pay-per-call business model for a network or merchant-direct program. But are you awesome of the awesome profit potential of lead generation for local businesses?
Understanding How To Invest In Domain Names
[2009-07-15] I'm thinking about buying a domain from someone else and have no idea how to figure out what it's worth. Do you have any tips on whether $1000 is ridiculously expensive or a reasonable deal for it?
US Intelligence Community Could Win With New Apache Investment
[2009-06-26] Lucid Imagination, a commercial company behind Apache Lucene & Solr search, announced that In-Q-Tel (IQT), an independent strategic investment organization serving the CIA and broader US Intelligence community has made an investment in Lucid.
Mobile Marketing Could See A Large Growth This Year
[2009-06-05] Ok class. What's the most important word in the title of this post? What's that? I can't hear you? The word is predicted. We then turn to our training in the world of market research and look at the source, which in this case is the Mobile Marketing Association, and then draw our conclusions.
Are You Investing Online From Belief Or Knowledge?
[2009-05-14] I was talking with someone a few days ago (who will remain nameless) who has been investing what (to me) is an enormous amount of money on their Web site. I asked what was prompting such a massive investment, and was told, "We believe that the Web site is driving a lot of business." Being a smart consultant, I did not let out an audible sign of shock, because that tends to scare clients away.
Bringing Your Store Online Is An Investment In Success
[2009-04-30] A few years ago the concept of running a website in conjunction with your "brick and mortar" store was seen as just another avenue to generate a handful more sales each year. Today, websites generate a significant portion of sales for many businesses, and there are plenty of web-only businesses that don't make their money any other way
Firms Continue To Invest In Blogs
[2009-04-15] Here is more good news for business blogs. ReadWriteWeb recently covered a Forrester report, Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications, by Jeremiah Owyang of Forrester.
Google May Be Investing In Twitter
[2009-04-02] Yes, Twitter is in talks to be sold by Google, but is that the worst thing that would happen to Twitter?
Investment Company Institute Backs Money Market Recommendations
[2009-03-18] The Investment Company Institute announced toady that its Board of Governors has unanimously endorsed a report from the Money Market Working Group concerning new regulatory and oversight standards for money market funds.
Tech Giants Still Considered Good Bets
[2009-02-25] There are days - and even entire weeks - when it seems like every stock in existence should be marked with an underlined, italicized, and bold "SELL" label. But analysts who make a living on longer-term results believe Microsoft and Google represent safe havens of a sort.
2009 Internet Investment Guide
[2009-02-13] J.P. Morgan recently released the Nothing But Net Internet Investment Guide for 2009. The purpose of the guide is to provide Internet industry investment advice for clients for the coming year. The information and advice inside, a mix of statistics and trend outlooks, is also valuable for those investing in social media.
Green Tech Might Not Be Red Hot
[2009-01-23] It's impossible to argue that "green" issues aren't becoming increasingly important; failing car companies are throwing themselves at the idea of efficiency, organic goods are showing up on all sorts of stores' shelves, and, well, there's the whole global warming thing. But investing money in green companies may not be the best bet.
Calculate Your Advertising Investment
[2008-12-30] Here's a useful free web-based utility for calculating pay-per click advertising ROI:
You Could Be Losing Out by Not Investing in Social Media
[2008-12-03] It seems everyone's been talking lately about the Return on Investment - ROI - of social media. On the one hand, we have businesses trying to see where they'll make a profit; on the other we have social media proponents explaining you shouldn't try to measure social media ROI the same way you would in normal business practices.
Pubcon: Which Keywords Perform At The Greatest ROI?
[2008-11-12] The session emphasized how large scale bid management is becoming more important than ever. How to ensure maximum ROI? How to bid on keywords that lead to maximum conversion? Some of the questions answered in this session.
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