|
Top Articles
The 3-3-3 Online Marketing Investment Model
[2012-01-13] A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw all their budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room for genuine SEO growth. While Herman Cain's bold 9-9-9 tax plan may be as dead as his presidential ambitions, there is something that that we might be able to steal borrow to help frame a successful online marketing campaign.
Investing In Your Workforce Could Provide A High ROI
[2011-12-06] While it seems beneficial to simply hire the brightest, most educated, and skilled employees from the beginning, many times this strategy is difficult to pull off. While the job market is dire, many of the most skilled employees are still difficult to obtain.
How to Get the Most Value From Your SEO Investment
[2011-10-13] Getting the most value from your SEO investment isn't always easy. There are a lot of factorsthat go into every SEO campaign and it's not always easy to cut something out without negatively affecting something else, or worse, the entire campaign. I addressed some of these issues in my last post linked above, and here I wanted to provide some additional insights on ensuring your SEO investment is a valuable one.
TechStars Gets Increased Funding, Wants to Invest More in Startups
[2011-09-22] Investing in startup companies is something that clearly keeps the wheels of industry going, especially in the tech sector. A young, up and coming business that can help shape the future of ecommerce and the tech industry itself may need some help getting off the ground, and that's where a company like TechStars comes into play.
What's the R.O.I.? A Framework for Social Analytics
[2011-09-02] "Not everything that can be counted counts, and not everything that counts can be counted."
- Albert Einstein
The ROI of Enterprise 2.0 and the Value of Intangible Assets
[2011-08-04] I want to dispel a myth that I keep hearing and that myth is about the ROI of emergent collaboration technologies. We keep hearing about the challenges with measuring and showing ROI and how that is a sticking point for executives and decision makers at companies. The problem with this is that there will never be an ROI from an emergent collaboration technology precisely because technology is just that…technology. We are talking about tools that enable us to collaborate and do "things." The ROI or the value comes from the activity and from the actual collaboration, not from the technologies themselves.
Social Media ROI Revisited: A Look at Correlation
[2011-07-20] In the immediate aftermath of the now-epic Old Spice Guy YouTube response campaign, Facebook fan interaction spiked by 800%, the brand's Twitter following grew by 2700%, 1.4 billion impressions were generated, and more importantly, product sales surged 27% over six months to establish Old Spice as the men's body wash category leader.
Overcoming Technology Investment Inertia
[2011-07-08] Simon Wardley writes an interesting post claiming that Microsoft's biggest enemy is not Google, Facebook, Apple - it's Microsoft. Wardley's research suggests that inertia makes it easy for Microsoft to continue doing what they've done in the past with great success. Inertia is also an important force within IT departments. IT decision makers seeking to help their businesses differentiate from competition should guard against technology inertia.
Will Google Ventures Disrupt Venture Capital?
[2011-06-22] Back in March, Brian Halligan (our CEO at HubSpot) wrote a great post around his observations on why Sequoia wins at the VC game. Brian's assessment was based on HubSpot's experience raising our Series D and was spot on in my opinion. Sequoia is agile, yet disciplined. They are aggressive yet reasonable. They've taken the classic venture capital playbook and out-executed just about everyone. Incredibly impressive.
Measuring Social Media Return On Investment
[2011-06-01] Can social media be measured? If course it can. But it's not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution, or Social Media ROI (by Olivier Blanchard).
A Closer Look at Direct ROI
[2011-05-18] In my first post on this topic, I outlined four different approaches to calculating social media return-on-investment (ROI): Direct, Correlated, Relative, and Proxy. There's a reason for that order: if you can calculate direct ROI for any of your campaigns or programs, and it's not always easy or doable, focus on that over correlated, relative, or proxy.
Will You Invest In Empire Avenue?
[2011-05-04] Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling.
Tracking Social Media ROI
[2011-04-20] Everyone's talking about social media, but how do you know it is worth your precious marketing dollars, or even worth your time? In this free 30-minute Biznology Webinar, Mike Moran explains how virtually any business can use direct marketing principles to track their customer leads and sales from social media, whether those sales occur online or offline.
Radio Revenues Hit $14.1 Billion In 2010
[2011-04-06] Over-the-air local radio station revenues reached $14.1 billion in 2010, a 5.4 percent increase over 2009, according to BIA/Kelsey's quarterly "Investing In Radio Market Report."
SESNY 2011 | Confidently Projecting ROI for SEO
[2011-03-23] It can be difficult to track and measure Return on Investment (ROI) through Search Engine Optimization (SEO).Chris Boggs, Director, SEO of Rosetta, discusses how to confidently project a reasonable ROI for your SEO campaign, something that has been a challenge for many SEOers to accomplish.
Stack Overflow Gets $12 Million Investment
[2011-03-09] Stack Overflow, a creator of community-driven question and answer sites, said today it has closed a $12 million Series B funding led by Index Ventures, with other participation by Spark Capital and Union Square Ventures.
JPMorgan Creates $1.2 Billion Digital Growth Fund
[2011-02-24] Although the term "bubble" is beginning to be used with increasing frequency, JPMorgan Chase appears to have every confidence that companies like Facebook and Twitter will continue to grow and become profitable. A regulatory filing indicates that the organization's created a digital growth fund worth more than $1.2 billion.
Does Figuring Out The ROI Always Make Sense?
[2011-02-07] When I go into meetings there's one question I love to ask when it comes down to social customer initiatives. I get the key stakeholders seated at a table together and ask, "If I told you that you would never know about making any direct revenue from your customers through social channels, would you still invest the time and money to do it?"
Why Should You Be Investing In Paid Search?
[2011-01-14] At a recent Webinar on search marketing, I received a plaintive question from a participant. She had listened carefully to all my advice, but practically wailed into the phone, "My CEO does not believe in paid search. What can I do?" If you've run into this situation, you needn't be as worried about it as she was.
Altering Your Perspective On Investment Returns
[2010-12-29] I was speaking to a friend recently, and we got to chatting about charities and how supporters are almost like investors along the lines of venture capitalists, or stocks and shares guys.
Shopify Secures $7 Million Investment
[2010-12-15] Shopify, a retail platform that helps businesses create online stores, has announced it has secured $7 million in Series A funding from Bessemer Venture Partners, FirstMark Capital and Felicis Ventures.
BlackRock Launches ETF Campaign To help Investors
[2010-12-01] Investment management firm BlackRock has announced that its iShares Exchange Traded Funds business, is launching a campaign to help investors learn what to look for when selecting an ETF.
Schwab Investors Embrace ETFs
[2010-11-10] Charles Schwab said today that exchange-traded fund (ETF) assets held by its individual investor and independent advisor clients have exceeded $100 billion.
Warren Buffett Names Possible Successor
[2010-10-27] For years and years and years, investors all over the world have followed Warren Buffett's every word and move. Now, someone else may deserve similar attention, as Berkshire Hathaway named Todd Combs a new investment manager this week.
More Firms To Increase IT Investments
[2010-10-13] More than a third (39%) of organizations worldwide expect investments in IT budgets to increase in the next year, with slightly more in Asia Pacific expecting an increase of 44 percent, according to a new report from Gartner.
|
|
