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12.30.08 Calculate Your Advertising Investment  By Jim Berkowitz Here's a useful free web-based utility for calculating pay-per click advertising ROI: With marketing budgets tighter than ever, business owners must make every dollar count and wring more return out of their online advertising investment. By using this FREE tool to calculate your ROI before launching an ad campaign, you can fine-tune your strategy and more accurately forecast your budget.  Courtesy of Bmighty.com
Using the Pay-Per Click ROI Calculator, you can calculate your return on investment for different online advertising campaigns. Simply enter your advertising campaign parameters, including the number of clicks purchased, the cost-per-click, expected response rate, and average purchase to calculate your projected ROI instantly. Comments About the Author: Jim Berkowitz is a seasoned executive with more than 30 years of professional services and project management experience related to Customer Relationship Management (CRM) and Financial Management (Accounting & ERP) software solutions for small, mid-sized and Fortune 500 companies. As a Sales Force Automation and CRM Consultant, Jim has assisted more then 100 companies with the design and implementation of custom CRM solutions. Mr. Berkowitz is the founder and President of CRM Mastery, Inc.; a company dedicated to serving small and mid-sized enterprises (SMEs) by offering affordable tools and guidance to help them plan for and succeed with their CRM initiatives. |
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