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01.23.09 Green Tech Might Not Be Red Hot  By Doug Caverly It's impossible to argue that "green" issues aren't becoming increasingly important; failing car companies are throwing themselves at the idea of efficiency, organic goods are showing up on all sorts of stores' shelves, and, well, there's the whole global warming thing. But investing money in green companies may not be the best bet. A boom and bust cycle looks to be in the making. Take the car industry as one example. Some businesses are concentrating on efficient diesel engines. Others are looking at ethanol as a fuel. Hybrids vehicles have entranced another lot, while all-electric cars are appealing to different groups. And don't forget about hydrogen.
Obviously, not all of these competing models can succeed, and similar situations exist in many clean tech fields. Since the average person isn't a scientist, there's not a lot of hope that any given investor will sort out the potentially successful efforts from the guaranteed failures. It'll be hard to determine appropriate timeframes, too; suppose an approach is brilliant, but winds up taking 35 years to sort out instead of five. There goes your retirement. These are some issues to consider before investing in green ideas, anyway. Anyone working at a green company should know that they might have to confront them, too. About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news. |
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