[2009-10-16] Getting A Return On Your Social Media Investment Social media costs. Yes it does. One way or another, there is a cost that is (or should be) associated with social media efforts. Determining and measuring that cost isn't the easiest thing in the world, but if you took the time to determine your Social Media Marketing Goals and established metrics for Social Media Measurement, then you are well on your way to understanding the financial (and resource) impact of social media.
[2009-10-02] Band Metrics Invests In Georgia Tech Fund Music analytics firm Band Metrics has received an investment from the Georgia Tech Edison Fund, an early-stage technology fund managed by the Advanced Technology Development Center. The amount of the investment was not disclosed.
