[2009-11-30] Managing Your Costs Budget And Maximizing Your Investment
Search Engine Marketing (SEM) can be an expensive proposition, whether you're going for paid advertising (Pay-Per-Click a.k.a "PPC"), Search Engine Optimization (SEO) or both. In some cases, PPC costs of five to twenty dollars per click can price you out of the market.

[2009-11-10] Are You Fully Investing Into Social Media?
Here is a post by Jacob Morgan, Principal of Chess Media Group,  that appeared in Social Media Insider that I wholeheartedly agree with, Is the Promise of Social Media Enough? What About ROI?

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