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Calculate Your Advertising Investment
Here's a useful free web-based utility for calculating pay-per click advertising ROI: With marketing budgets tighter than ever, business owners must make every dollar count and wring more return out of their online advertising investment.
Date: 2008-12-30
You Could Be Losing Out By Not Investing In Social Media
It seems everyone's been talking lately about the Return on Investment - ROI - of social media.
Date: 2008-12-03
Pubcon: Which Keywords Perform At The Greatest ROI?
The session emphasized how large scale bid management is becoming more important than ever. How to ensure maximum ROI?
Date: 2008-11-12
Start Up Investors Are Still Out There
A number of early stage investment outfits have popped up over the last few years, making what would amount to tiny investments in as many as a dozen companies at one time and then recouping their investment plus some as those companies mature and either build viable revenue models or become acquisition targets of other related businesses.
Date: 2008-10-22
Be Careful When Partnering With A Big Powerful Company
The topic of partnerships comes up relatively frequently in startup circles. The common question entrepreneurs have about partnerships with Some Big Powerful Company...
Date: 2008-10-08
Icahn Opens New Talks With AOL
How about a little game of Jeopardy? Here's your "Mergers & Acquisitions" question for $500. "He owns shares in Time Warner, was just named to the Yahoo board (along with two cohorts) and appears to be behind a new talks with Time Warner's AOL unit."
Date: 2008-09-24
Recession Effects Search Spending Growth
Take a look at these two headlines: U.K. SEM Spend Slows, Signaling Market Maturity. JPMorgan analyst lowers online ad forecast, says economic weakness hurting Internet.
Date: 2008-09-05
Google Could Invest In Your Next Start-up
Google could be the main investor of your next start-up if their plans of making a venture capital group actually go ahead.
Date: 2008-08-13
Marketcetera Helps Financial Institutions Cut Costs
We all know that hedge funds and trading floors in virtually every financial institution worldwide are having difficulties these days.
Date: 2008-07-23
The Myth Of Investing In The Long Tail
A Wall Street Journal Article yesterday cites a study by Anita Elberse, a marketing professor at Harvard's business school, entitled, "Should You Invest in the Long Tail?", which finds...
Date: 2008-07-03
Real-Time NASDAQ Quotes For Google Finance
Here's hoping you're not one of those people who make minute-to-minute stock trades; it's hard to imagine how much blood pressure medication they must consume.
Date: 2008-06-12
VC Funding Equals The Opportunity To Create Success
My startup, HubSpot (which provides online marketing for small business) recently released the news that it has closed a Series B round of VC funding of $12 million, bringing our total capital raised to over $17 million.
Date: 2008-05-21
Structured Procrastination Can Cause A Loss In Your Income
You might already be familiar with the survivability stats for new start-ups that are commonly cited by entrepreneurship evangelists.
Date: 2008-04-23
How To Build Investment Interest In Your SEO/SEM
From the session at SES NY, Session: Build Investment Interest in Your SEO/SEM Firm. How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital.
Date: 2008-04-02
An Appropriate Social Media Budget
Today I will attempt to answer my last and perhaps hardest question of the Marketer's Foray into Social Media series, which was "What is the budget?"(for a social media campaign).
Date: 2008-03-05
Maximize Your Facebook Application's Profit Potential
In the final part of our interview, Jason Bailey (AKA Chickenhole) and I discussed how to maximize your application's profit potential by incorporating some tips during the development, marketing and monetization phases.
Date: 2008-02-12
Access Your PC Remotely With WebEx
PCNow is easy: you'll see your remote computer's desktop as if you were sitting in front of it. Run programs even if they're not installed on your local computer. Print, save, and share documents. Transfer files. Copy and paste between computers. Search your remote PC with Google, Yahoo, or Windows desktop search.
Date: 2008-01-29
Taking Responsibility For Your Financial Destiny
About a year and a half ago, my banker at one of the top US banks gave me a call about investing in a hedge fund.
Date: 2008-01-16
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