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Investing In Your Workforce Could Provide A High ROI
While it seems beneficial to simply hire the brightest, most educated, and skilled employees from the beginning, many times this strategy is difficult to pull off. While the job market is dire, many of the most skilled employees are still difficult to obtain.
Date: 2011-12-06
How To Get The Most Value From Your SEO Investment
Getting the most value from your SEO investment isn't always easy. There are a lot of factorsthat go into every SEO campaign and it's not always easy to cut something out without negatively affecting something else, or worse, the entire campaign.
Date: 2011-10-13
TechStars Gets Increased Funding, Wants To Invest More In Startups
Investing in startup companies is something that clearly keeps the wheels of industry going, especially in the tech sector.
Date: 2011-09-22
The ROI Of Enterprise 2.0 And The Value Of Intangible Assets
I want to dispel a myth that I keep hearing and that myth is about the ROI of emergent collaboration technologies. We keep hearing about the challenges with measuring and showing ROI and how that is a sticking point for executives and decision makers at companies.
Date: 2011-08-04
Social Media ROI Revisited: A Look At Correlation
In the immediate aftermath of the now-epic Old Spice Guy YouTube response campaign, Facebook fan interaction spiked by 800%, the brand's Twitter following grew by 2700%...
Date: 2011-07-20
Overcoming Technology Investment Inertia
Simon Wardley writes an interesting post claiming that Microsoft's biggest enemy is not Google, Facebook, Apple - it's Microsoft.
Date: 2011-07-08
Will Google Ventures Disrupt Venture Capital?
Back in March, Brian Halligan (our CEO at HubSpot) wrote a great post around his observations on why Sequoia wins at the VC game. Brian's assessment was based on HubSpot's experience raising our Series D and was spot on in my opinion.
Date: 2011-06-22
Measuring Social Media Return On Investment
Can social media be measured? If course it can. But it's not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution, or Social Media ROI (by Olivier Blanchard).
Date: 2011-06-01
A Closer Look At Direct ROI
In my first post on this topic, I outlined four different approaches to calculating social media return-on-investment (ROI): Direct, Correlated, Relative, and Proxy.
Date: 2011-05-18
Will You Invest In Empire Avenue?
Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling.
In short it's networking, gaming, aggregation and social media status in one fun little package.
Date: 2011-05-04
Tracking Social Media ROI
Everyone's talking about social media, but how do you know it is worth your precious marketing dollars, or even worth your time?
Date: 2011-04-20
Radio Revenues Hit $14.1 Billion In 2010
Over-the-air local radio station revenues reached $14.1 billion in 2010, a 5.4 percent increase over 2009, according to BIA/Kelsey's quarterly "Investing In Radio Market Report."
Date: 2011-04-06
SESNY 2011 | Confidently Projecting ROI For SEO
It can be difficult to track and measure Return on Investment (ROI) through Search Engine Optimization (SEO).Chris Boggs, Director, SEO of Rosetta, discusses how to confidently project a reasonable ROI for your SEO campaign, something that has been a challenge for many SEOers to accomplish.
Date: 2011-03-23
Stack Overflow Gets $12 Million Investment
Stack Overflow, a creator of community-driven question and answer sites, said today it has closed a $12 million Series B funding led by Index Ventures, with other participation by Spark Capital and Union Square Ventures.
Date: 2011-03-09
JPMorgan Creates $1.2 Billion Digital Growth Fund
Although the term "bubble" is beginning to be used with increasing frequency, JPMorgan Chase appears to have every confidence that companies like Facebook and Twitter will continue to grow and become profitable.
Date: 2011-02-24
Does Figuring Out The ROI Always Make Sense?
When I go into meetings there's one question I love to ask when it comes down to social customer initiatives.
Date: 2011-02-07
Why Should You Be Investing In Paid Search?
At a recent Webinar on search marketing, I received a plaintive question from a participant. She had listened carefully to all my advice, but practically wailed into the phone, "My CEO does not believe in paid search.
Date: 2011-01-14
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