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BlackRock Launches ETF Campaign To Help Investors
By Mike Sachoff
Staff Writer
Article Date: 2010-12-01
Investment management firm BlackRock has announced that its iShares Exchange Traded Funds business, is launching a campaign to help investors learn what to look for when selecting an ETF.
The initial phase of the campaign is the publication of an Investor ETF Checklist and an accompanying educational video, both available on the iShares website.
Investor interest in ETFs has grown dramatically, with $632 billion in new assets flowing into ETFs in nearly the past five years alone¹. During that time, 32 new ETF providers have entered the market and 839 new ETFs have been launched. This growth reflects the benefits ETFs offer as part of a diversified investment portfolio. However, investors should understand that not all ETFs are created equal.
"ETFs offer investors attractive benefits both large and small, but investors need to take a close look under the hood when considering a particular ETF product to understand the key factors that will impact its total performance over time," said Noel Archard, Head of US iShares Product at BlackRock.
"Our campaign aims to assist investors in choosing wisely as they navigate the growing number and complexity of ETF products in the marketplace today."
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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