Tracking Social Media ROI

By Mike Moran
Expert Author
Article Date: 2011-04-20

Everyone's talking about social media, but how do you know it is worth your precious marketing dollars, or even worth your time? In this free 30-minute Biznology Webinar, Mike Moran explains how virtually any business can use direct marketing principles to track their customer leads and sales from social media, whether those sales occur online or offline.

In this recorded Webinar, you'll learn how to use any Web metrics system, such as Google Analytics, to identify which visitors to your Web site come from social media, and to track their activity all the way through to a sale. Whether you are considering using Twitter, Facebook, blogs, YouTube, or any other form of social media, Mike will explain how to track your customer activity so you know what it is worth.

Don't miss your opportunity to turn your social media investment into increased revenue. Instead of seeing social media as the new cool thing, you can see it as a critical tactic that drives revenue.



And if you found this Webinar helpful, don't forget to sign up for upcoming Webinars and listen to past recordings.

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About the Author:
Copyright Mike Moran

Mike Moran is an IBM Distinguished Engineer, expert on Internet marketing, and the author of Search Engine Marketing, Inc., the best-selling book on search marketing. Mike also writes the popular Biznology newsletter and blog.


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